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| Science experiment photography Photo by Moritz Kindler on Unsplash |
In operation since 1984, New City, New York-based AMA Laboratories provides expertise related to clinical testing, claim substantiation, and marketing for companies operating in the health, beauty, and personal wellness industries. AMA Laboratories employs state-of-the-art research, testing, and marketing methods such as matched scientific photography to demonstrate the efficacy of products.
Matched scientific photography provides high-resolution images depicting before-and-after results gained from using a product. This photography method offers repeatable, unbiased, and measurable results between different points in time, and helps distinguish products within the marketplace.
This imaging method ensures that the only changing variable throughout the study of a product is the effect it produces on the treatment area over time. During research studies, variables that are monitored and controlled include the angle and position of the lighting and camera, the intensity of the lighting, the humidity and temperature in the room, and any sensor-related factors.
Before commencing photographing sessions, participants are given time to adjust to the studio’s ambient conditions, and their body positions are electronically analyzed. Considering these factors helps to ensure the accuracy of the photos that are taken.
